Who We Are

Babylist is the leading registry, e-commerce, and content platform for growing families. More than 9 million people shop with Babylist every year, making it the go-to destination for seamless purchasing, trusted guidance, and expert product recommendations for new parents and the people who love them. What began as a universal registry has grown into a full ecosystem for new parents, including the Babylist Shop, Babylist Health, and a flagship showroom in Los Angeles. Hundreds of brands in baby and beyond partner with Babylist to engage meaningfully with families during one of life’s most important transitions. With over $1 billion in annual GMV, and more than $500 million in 2024 revenue, Babylist is reshaping the $320 billion baby product industry. We’re helping parents feel confident, connected, and cared for at every step. As we build the generational brand in baby, our mission remains simple: to connect growing families with everything they need to thrive.To learn more, visit www.babylist.com.

Our Ways of Working

Babylist thrives as a remote-first company, with HQ team members located across the U.S. and Canada. We meet in person twice a year—once as a company and once by department to strengthen the relationships that power our work. We show up consistently, stay purpose-driven, leverage AI to amplify our impact, and achieve results—together, from anywhere.

How We Work With AI

At Babylist, AI is part of how every team works - not something we are experimenting with, but something we have built into our day-to-day. We use it to move faster, make better decisions, and spend more of our energy on the work that matters most. We are looking for people who are already working this way, or who are genuinely excited to.

What the Role Is

As an Associate Branded Content Editor, you’ll own the execution of high-volume branded content across Babylist’s platforms—writing, editing, and producing work that is accurate, on-brand, and delivered on deadline. This role sits at the center of our branded content engine, where speed and quality both matter. You’re not just writing—you’re helping us scale how we write by integrating AI and automation into everyday editorial workflows.

Your day-to-day is a mix of writing, editing, and production. You’ll create short-form branded content across formats like email, onsite placements, product pages, and custom content, while also building repeatable systems that make this work faster and more consistent. You’ll actively use tools like ChatGPT, Claude, or Gemini to draft, refine, and repurpose content—developing prompts and workflows that maintain Babylist’s voice. You’ll partner closely with editors, producers, PMs, and sales to keep deliverables moving, managing multiple assignments at once and adapting quickly to feedback.

This is not a purely creative writing role. If you prefer long-form storytelling, slower editorial cycles, or working without structure and constraints, this will be a tough fit. The work is fast, iterative, and detail-heavy—you’ll need to be comfortable producing high volumes of content, working within defined formats, and using AI as a core part of your workflow without compromising quality.

Who You Are

• 2+ years in editorial, branded content, or digital media, with direct experience writing and editing short-form, high-volume content across multiple formats
• Exceptional writing and editing skills, with the ability to adapt tone and structure quickly across channels (email, onsite, product, and promotional content)
• Hands-on experience using large language models (e.g., ChatGPT, Claude, Gemini) to draft, edit, and refine content in a production environment
• Strong prompt-writing skills, with experience guiding AI outputs to match specific brand voice, format, and quality standards
• Experience building repeatable workflows using AI tools or automation (e.g., Zapier, custom GPTs) to increase content production speed and consistency
• Comfortable working in CMS platforms and project management tools (Asana preferred), managing multiple assignments and deadlines simultaneously
• Highly detail-oriented, with a track record of catching errors and ensuring accuracy across high-volume content production
• Comfortable operating in fast-paced, deadline-driven environments, where priorities shift and feedback cycles are tight
• You naturally reach for AI in your work - at Babylist, every team uses AI daily. You're already using it to move faster and improve your output, and you stay curious about what's coming next

How You Will Make An Impact

• Write and edit branded content across formats including email, onsite placements, product pages, and custom content—ensuring accuracy, clarity, and alignment with Babylist voice
• Execute revisions quickly based on internal, client, and legal feedback while maintaining quality under tight deadlines
• Build and refine prompt frameworks that enable consistent, on-brand AI-generated content across formats
• Develop lightweight AI-assisted workflows that reduce manual production time and increase content output
• Identify bottlenecks in content creation and implement process improvements that increase team efficiency
• Repurpose content across platforms using AI tools, adapting structure and tone while maintaining consistency
• Build and publish custom content in CMS tools, including managing redirects and updating live content
• Maintain tracking systems and workflows (e.g., Asana, content trackers), ensuring visibility into deadlines, deliverables, and progress
• Partner with cross-functional teams (editors, producers, PMs, sales) to deliver branded content that meets client and business goals

About Compensation

We use a market-based approach to compensation. The starting salary range for this role is:

$86,320 to $103,542

Your starting salary will be based on your location, experience, and qualifications, with increases over time tied to performance, role growth, and internal pay equity.

Why You Will Love Working At Babylist

Our Culture

• We work with focus and intention, then step away to recharge
• We believe in exceptional management and invest in tools and opportunities to connect with colleagues
• We build products that positively impact millions of people's lives
• AI is intentionally embedded in how we work, create, and scale—supporting innovation and impact

Growth & Development

• Competitive pay and meaningful opportunities for career advancement
• We believe technology and data can solve hard problems
• We're committed to career progression and performance-based advancement

Compensation & Benefits

• Competitive salary with equity and bonus opportunities
• Company-paid medical, dental, and vision insurance
• Retirement savings plan with company matching and flexible spending accounts
• Generous paid parental leave and PTO
• Remote work stipend to set up your office
• Perks for physical, mental, and emotional health, parenting, childcare, and financial planning

Important Notices

Interview Process & Consent
Babylist uses AI to record and transcribe all interviews for evaluation purposes in accordance with CCPA and GDPR. By participating in an interview, you consent to this recording and transcription.

Interview Integrity
During the interview process, we're evaluating your individual problem-solving skills, creativity, and approach to challenges. While AI tools like ChatGPT, Claude, and Cursor are part of your daily toolkit once you join Babylist, all interviews, assessments, and take-home assignments must be completed independently.

You may not use AI tools, third-party services, coaching platforms, or content-farming services during any part of the interview process unless we explicitly permit it. We will clearly communicate when AI tools are allowed for specific assessments.

Any indication of third-party assistance or AI-generated responses will result in immediate disqualification. We may also verify educational credentials through third-party sources—providing false or misleading information will result in removal from consideration.

Official Communication
All communication will come only from the Babylist Talent Team via an @babylist.com email address. We will never request payment, bank information, or personal financial details. Be cautious of fraudulent outreach via non-company email addresses, messaging platforms (e.g., WhatsApp, Telegram), or unsolicited phone calls. Verify legitimate opportunities on our careers page.

SMS Consent
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